Super Bowl, and Its Ads, Set a Tweet Record
Tweet down: The Super Bowl generated far more social-media comments—12.2 million—than any previous television event.
During Sunday's Super Bowl, more than 5.4 million people made a total of 12.2 million tweets or other social-media comments about the game—plus nearly another million comments on the advertisements—in the largest-ever such TV-triggered outpouring in the history of social media.
The comment numbers, clocking in at six times... READ MORE
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