Building a Brand on Hemi Brawn
Is it smart of an automaker to introduce a vehicle line that flaunts raw horsepower as its raison d’être when gas prices are so high?
That was one of the questions posed to Ralph Gilles at a press event last year, shortly after he was appointed chief executive of the Chrysler Group’s SRT operation. The occasion was the introduction of the 2012 SRT8 derivatives of the Chrysler 300, Jeep Grand Cherokee and Dodge Charger and Challenger,... READ MORE
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